James Watson – Official Website

I was a geneticist once; for most of the past decade I’ve been an internet professional, leveraging technology to enhance user experiences through customer centric product strategy. With extensive start-up experience my passion for emerging technologies and new media have drawn the attention of large brands seeking innovative marketing and customer experiences. Here is more about me; you can follow me if you’re so inclined; or you can interact with me if you dare. You can even explore the artistic side of me, or read about my exploration of the world, my musings on my human experience, and yes, I’m on Google+.

If you’re looking to hire me for digital and start-up business strategy and analytics, I have a consultancy called RETHINK(bz).

From time to time I offer classes for small business owners in utilizing digital channels as a marketing and sales tool, as well as offer manager level professional coaching.

I am connected across the internet because I love information. Technology has made it so much easier to gather and share information, and people like me help bring usability to that technology. Right now it’s all about mobile (and tablet) compatibility; it was once about Web2.0 and social connectivity; I think very soon if not already, it’s about navigating the social and digital cloud.

People come to me for ideas. Applying principles and innovation to the areas of product management, internet marketing, and engagement optimization.

I find myself often dreaming up a new idea. I am passionate about life and as a result have many interests. It helps that I require little sleep – and I enjoy large quantities of sugar in its many wonderful forms – so I am also always on a question to better understand and create through new experiences.

I started out as a traveler when I was young. Though born as an American, I spent a lot of my younger years overseas. I travel often and travel light, and as I explore the world I find new ways of sharing it through images, video, and words.

I spent a week in the desert with Bedouins in Jordan, stayed on an island with 9 foot Monitor Lizards, eaten snakes and silk worms and fish eyes, swam with sharks, and enjoyed more beautiful beaches than most people. I’ve also spent more nights sleeping under an airport bench than most people.

As I travel I consult for different companies in the areas of management, marketing, process, user flow, design, customer service, and user experience. I also build websites from time to time, manage social marketing campaigns, write, speak, and occasionally sell catchy products.

Along the way I hope to make a difference in the lives of those I meet. I have high expectations for what life has to offer and I’m always out to seek how I might be able to push my limits, hoping to create extraordinary moments and experiences.

Welcome to my site. Hope you find something you like.

Cut the BS – Deliver the BI

By on January 7, 2014

Business Strategy is important. But there is a saying that should not be taken lightly: stop thinking too much; just hit the ball and await the response.

You can learn a lot from doing things just right, but more is learned from doing things “wrong.” Every best practice is a result of lesson’s learned. So much more is acquired from the mistakes made. And the father of invention is necessity.

Far too often project teams assume too much – maybe it’s the ego – but we think we know the answers to problems without any experience on the topic. Sure, we can learn from what others have done, but the best we can do in the situation of “Googling what else is out there” is repeating – duplicating – what has been done already. There is little improvement that comes naturally and organically from this exercise, and experience teaches us at least that much.

So what can we do? We can deliver. We can do.

I have been a part of many projects, spanning process improvement and delivery of innovative and “disruptive” utility. Those on the delivery end do just that – deliver. But what exactly do we deliver?

Some of he greatest technologies have failed. Who remembers Betamax? And why did MySpace fail in being exactly what Facebook is?

There are many factors that work toward and against making a technology – a solution – viable and adoptable. The only way to realize them and learn from the lessons they provide is delivery. If the expectation is that the initial solution provided will be the grand slam, then the expectation is set incorrectly. Agility is key to developing a cooperative partnership toward improving the way business is done from day to day. The goal no longer becomes delivering the ultimate solution that will solve all needs. That simply doesn’t exist.

Any “ultimate” simply gives way to new possibilities. The traditional approach assumes that you take one tremendous leap after another, each time maintaining enough energy to catapult to the next level. A more sustainable and realistic approach embraces a methodology that caters to the understanding that each day is an opportunity to improve – and that speaks not only for the person, but for the system.

Strategy is important. But allow the actions that develop from those strategies to remain aligned to your objectives, and not to the misconception that your strategies are your objectives. Continue to take actions toward your objectives – allow your strategies to develop. Holding to them otherwise is simply BS.

Don’t assume a mistake is a failure – it’s not. It’s learning. Take time to work in partnership, and learn as your continue to improve. Otherwise, you end up living in an outdated world.


Information Technology versus Business

By on September 17, 2013

A man is flying in a hot air balloon and realizes he is lost. He reduces height and spots a man down below. He lowers the balloon further and shouts: “Excuse me, can you tell me where I am?” The

Business Process Improvement

By on August 27, 2013

The key to successful business process improvement is defining the areas of influence and opportunity. When Planning a Business Objectives Mission Strategy Vision Goals Performance Measures When Executing a Business Plan People Location Information Process Technology Application Operations Maintenance Ongoing

Salesforce Reports

By on January 24, 2013

Reports are one of the more powerful features within Salesforce. It is important to remember that reports are only as good as the data collected. This requires time to capture enough data to make your reports meaningful. This data –

Salesforce Security, Permissions, and Access Controls

By on January 15, 2013

Salesforce prides itself on security, especially as it pushes mobility. You can secure access at the high level application (object), or all the way down at the field level within an application. And you can do this in several ways:

Salesforce Approval Process

By on January 9, 2013

Salesforce, and the Force.com platform, offer a cloud based solution to quickly model and implement automated workflows and approval processes. This article includes: An Introduction to salesforce workflows and approval processes Implementation Steps – High Level Overview Introduction The first